Open atrium with seating and an instarinse machine by a column, ideal for campus spaces encouraging reusable cup use.
Behaviour change

Sustainable behaviour: lower waste, lower cost.

When reuse becomes simple, everyone wins. instarinse® helps people build better habits, while organisations cut costs, save water and energy, and reduce waste.

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Simplicity drives behaviour

Watch how instarinse® makes reuse effortless.

Thumbnail for the instarinse billions of paper cups video.

How we change behaviour at scale

We follow Nir Eyal's Hook model of behaviour change. By removing friction at every stage of the habit loop, instarinse® makes reuse the easy choice , and the one people stick with.

1. Trigger

Clear prompts at the point of use: simple signage, nudges, and digital communication that keep reuse front of mind.

Instarinse signage with instructions for cup cleaning machine promoting reusable cups and sustainable living.

2. Action

A one-touch rinse. Fast, hygienic, chemical-free. No hassle, no barriers.

Finger pressing touch sensor on instarinse cup cleaning machine to activate reusable cup cleaning system.

3. Reward

The instant gratification of a clean, steam-fresh cup, with options to layer in loyalty schemes or gamified challenges for added engagement.

Instarinse cup cleaning machine releasing steam, highlighting eco-friendly reusable cup cleaning technology.

4. Investment

Every rinse builds habit. Users take pride in their choice, and organisations see visible savings in waste, water, and energy.

Person smiling while using instarinse cup cleaning machine to support reusable coffee cups and sustainability.
Instarinse cup cleaning machine with lid open releasing steam, supporting sustainable reusable cup cleaning.

"If doing good feels harder, people won’t do it. If it feels easier or more rewarding, they will."

We can support wherever you are on your reuse journey

Every organisation is at a different stage of reuse. Some are still relying on disposables, some are mixing systems, and others have already gone fully reusable but need more efficiency. instarinse® is built to support you wherever you are on that journey:  cutting waste, saving money, and making reuse effortless.

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Disposable overload

Countless paper cups driving cost and waste.

Does this sound familiar?

A 1000-person office, 2 cups per day.

That could be 250,000 paper cups every year, costing £50,000+.

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Halfway there

Mixing paper and reusables, but waste still piling up.

Does this sound familiar?

A 200-person campus café, half using reusables.

That’s 100,000 paper cups still wasted every year, costing possibly £20,000+.

Estimate your costs and potential  below:

Calculate your savings

The hidden costs

Already fully reusable, but rinsing is slow, messy, and costly.

Does this sound familiar?

A 3000-person head office, all reusable, with an extensive dishwashing system.

At over 6p per clean, including labour, water, energy and detergent, that could be over £50,000+ per year.

Estimate your costs and potential  below:

Calculate your savings

Behaviour change saves resources. See what you could save

Initiating the change

Big change starts small. With instarinse®, one simple tool can reshape habits and make sustainability effortless.

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