Used by anyone

Used anywhere

We are a technology company revolutionising reuse

Through hardware innovation, behavioural science, and data analytics, we make reuse simple, seamless and scalable.

instarinse®

Smart engineering for effortless change

instarinse® is the world’s first customer-operated steam cleaner for reusable cups. It rinses your plastic, glass, metal and ceramic cups at 130 °C in 25 seconds. No chemicals, just 50 ml of water and minimal energy. With plug and play setup and simple touch controls, it is designed for offices, cafés, campuses, hospitals and education.

Dramatic product shot of instarinse cup cleaning machine, showcasing innovation in reusable cup sustainability.
Our proven 5-step framework

Real change does not come from a single
product. It comes from a system.

Our 5-step framework combines precision hardware, robust infrastructure, and
clear communication with impactOS - our powerful digital backbone. Together, they remove friction, prove impact, and make reuse second nature.

1. Discover
2. Integrate
Understanding your current reuse challenges and opportunities.
Seamless implementation with minimal business disruption
Expert guidance and ongoing partnership support
Continuous improvements powered by real-time savings insights
Proactive guidance with measurable impact and savings
5. Impact
4. Optimise
3. Support
Our proven framework

5 steps to real change

Our 5-step framework combines precision hardware, robust infrastructure, and
clear communication with impactOS - our powerful digital backbone. Together, they remove friction, prove impact, and make reuse second nature.

1. Discover

Understanding your current reuse challenges and opportunities.

2. Integrate

Seamless implementation with minimal business disruption.

3. Support

Expert guidance and ongoing partnership support.

4. Optimise

Continuous improvements powered by real-time savings insights.

5. Impact

Proactive guidance with measurable impact and savings.

Behaviour change that sticks

By transforming how people think about and clean reusable cups, instarinse® is making sustainability effortless.

Exterior of Scottish Parliament building in Edinburgh, a hub for policy discussions on sustainability and reusables.
Case Study

Sodexo at Scottish Parliament

With reuse high on the agenda, instarinse® has helped Parliament go further by boosting adoption, reducing costs and making life easier for staff and visitors.

Modern glass-fronted university building with landscaped surroundings and pedestrian walkway in the sun.
Case Study

Brunel University

Brunel set ambitious reuse targets and introduced instarinse® early. Reuse on campus has already doubled, with more progress to come.

Coffee station with recycling bins, instarinse cup cleaning machine and digital signage promoting sustainability.
Case Study

Elior UK Headquarters

At Elior’s head office, the goal was to remove single use completely. With instarinse® in place, staff now reuse with ease, saving resources and cutting costs. 

Our first customers

Our system is already making waves across the world’s biggest names in catering and FM.

We can support wherever you are on your reuse journey

Every organisation faces different challenges when moving away from disposables. Whether you’re still using paper cups, mixing paper and reusables, or struggling with the cost of washing, instarinse® helps you take the next step. Making reuse easy.

Getting reuse to stick isn't just about the cup. It’s about changing behaviour.

Two disposable paper cups on grey background..

Disposable overload

All disposables. No reuse.

Close-up of a turquoise reusable cup with condensation.

Halfway there

Some reuse. Some don't. Not consistent.

Open dishwasher with plates, comparing traditional dishwashers to instarinse's cup cleaning efficiency for reusables.

The hidden cost

Reuse is there, but dishwashing is draining time and water and cost.

Our people love using it, and it’s helping transform how they view and adopt reusables.

Bright workspace with an instarinse machine placed centrally to encourage reusable cup habits among staff.

Rinse. Refresh. Reuse.

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